The concept of Cake4Kindness was born in April 2020 during COVID lockdown.  Cake4Kindness Founder, Neel Radia, started baking cupcakes for those sleeping rough or in homeless shelters across London.

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Like many others across the world, Neel wanted to do something positive to support his community during such a negative time of lockdown and uncertainties.  Neel applied his passion for baking to create cakes for local charities, whose volunteers were distributing food to rough sleepers in London.

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Volunteers returned with extremely positive feedback of how those receiving the cupcakes were overjoyed that someone was thinking about them.  Volunteers found that the cupcakes stimulated conversation, interaction and joy.

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Neel continued baking over the 16 months and by August 2021 had personally made more than 3,000 cupcakes.

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The joy he got from baking and the support Neel got from his local community during the year was extraordinary.  The power of the community and togetherness came to the fore when he struggled to find ingredients or packaging with friends and neighbours assisting.

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Once COVID restrictions had ended and the world went back to routine Neel decided that he wanted to continue baking for homeless people and other marginalised communities.

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The Cake4Kindness project was born from kindness.  Showing love to those without a home, proving that they are not forgotten and that we care.

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